Where are you going?
We will set the roadmap for your business. How much money do you want to make? How many events do you want to photograph? We will systematically work through all of the logistics associated with creating a business structure, based on these questions and others. Together, we will work to define the metrics of your business, and what you need to do to get there. Ever feel lost in your goals, and the executables necessary to get there? This part will take care of that for you :)
Workflow Structure
Now that you know where you're headed, lets talk about the specifics of how you're going to get there. What should you focus on? Where should you commit your time? Most photographers end up spinning their wheels, wasting time on things that don't have a maximum impact. We'll clear through those things, and learn how to prioritize tasks and responsibilities. I'll also show you how to implement systems that will save you time and energy, so you can focus on what counts.
Pricing and Packaging
Creating proper package structure is fundamentally one of the most important things you can do for your business. Come see the details of the highly rated 2011 WPPI Platform Presentation on Pricing and Packaging. We will discuss which structure is best for you: packages or a la carte. I will then show you how to structure each, so you have pricing that upsells itself and removes confusion from your clients. If you feel like your bookings aren't in line, or you're not making enough on each package, this section will show you how to change that.
