One of the strongest messages within the industry is that it's all about us. It's not about the photography; it's about the photographer. That it's about our unique personality and our particular eye that produces photographic art that nobody else can create. It's YOU that defines your brand and separates your business from everyone else in the market. While those statements may be 100% true, our businesses are still not about us. Jeff and Erin Youngren will explore the surprisingly subtle (and not-so-subtle) differences between self-centered business practices vs. a client-focused mindset that asks the question, "If our most important goal were to serve other people, how would we change the way we do business?
Stop wasting my time! Learn how "Lean Engineering" principles can continuously improve your business, your customer base, and your bottom line. It's not sexy. But it's true. Our businesses are dependent on systems. Our schedules fill up and we have little time left to see how systems impact our businesses' quality, profitability, and customer satisfaction. Leeann will introduce you to the core concepts of "Lean Engineering," and show you how they can be implemented into your business. By eliminating complexity and waste, you can achieve superb customer satisfaction, higher profits, and more free time!
In an industry overflowing with how to's and should do’s, it seems like everyone has a different answer about the best way to grow your business. The truth is: the best way to grow your business can’t be defined by anyone but you. This panel will not only explore strategies for growing a photography business, it will also identify reasons why specific strategies have worked for each unique photographer.
Come hear about strategies ranging from associate photographer models to the pros and cons of owning a studio storefront, and how to diversify your revenue streams. You'll be challenged with new ideas for your own business and provided with practical tips to take away!
We all have our weaknesses. Ours is the propensity to "collect" and "hoard." We have been wading through mountains of paperwork: business cards, receipts, paper bills, cutout magazine articles and photos... you name it. We made a conscious effort to reduce this clutter in January of this year. With the help of an upright scanner, a suite of iPad/iPhone apps, and Evernote, we have reduced the mountains to a mere molehill. Add in ShootQ, and your home office/studio will be lean as ever, and your mind will be free to embrace the creative vibes you‚ve lost in the clutter.
Let's kick it into high gear as Christa dissects her portrait business, puts it under a microscope, and exposes the critical choices she made when building the brand that earned her a six-figure income in less than two years after just getting started. She will uncover the strategies that led to being booked solid, continually increasing sales, and creating higher profit margins. Christa's definition of a successful portrait business goes beyond high revenue and also includes creative fulfillment and running a business with ease. So from top to bottom, we'll take an intimate peek inside her business and identify the mind-set, the systems, the tools, and the business practices that keep her happy, in-demand, well-paid, and creatively fulfilled. Let's break it all down together and set you up for success!
Get your ShootQ account dialed in for once and for all! We'll walk you through ShootQ best practices, explain how to set up your pricing and workflows, and share our tips for making the most out off ShootQ! Walk away whipped into shape like a champ - your brain may be sore but your business won't regret it!
Wondering what Nimbus, Pictage's fresh new web platform can do for your business? David Wolf, a web developer and computer nerd with years of experience will give you the answers you need. In this four hour intensive workshop, you will learn how to: Use Nimbus to enhance your web presence and increase sales. Move your existing web content to Nimbus. Use Nimbus to attract new clients. Integrate Nimbus into your workflow. And much more...
